Revamping an iconic tequila brand

BRAND IDENTITY • BRAND GUIDELINES • SOCIAL • PRODUCTION • COPYWRITING • ART DIRECTION • SOCIAL STRATEGY

I lead a team of creatives that completely revamped 1800’s social identity, visual direction, and tone of voice — creating a brand that’s witty, edgy, and elevated without sacrificing any of its core values and heritage.

My team and I also concepted, shot, and produced several campaigns that became 1800’s most successful social campaigns to date. See some of the highlights below.

Highlight Reel

  • Celebrating the Season with Taste

    Upgrading holiday celebrations with 1800.

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  • 1800 Taco Tailgate

    Surprising LA Rams fans with a taco tailgate watch party leading up to the Superbowl.

    WATCH

  • Evergreen

    Elevating 1800’s grid with a fresh new look and feel.

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  • Día de los Muertos

    Paying homage to the Day of the Dead with cocktails and catrinas.

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  • Holidays with Taste

    Celebrating the holiday season with the best taste — both in tequila and life.

    WATCH

  • The Many Faces of Paloma

    Giving an underrated cocktail the spotlight it deserves.

    WATCH
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