Refashioning an iconic Bunny costume

SOCIAL CAMPAIGN • SOCIAL STRATEGY • COPYWRITING • ART DIRECTION• TOV DEVELOPMENT

To reflect the new shift in brand vision and ideology, Playboy wanted to pivot the public perception of the iconic Bunny Costume.

I helped lead the creative team in concepting, shooting, and producing assets for Playboy’s Halloween social campaign, where we repositioned the Bunny Costume as a champion of inclusivity and sexuality. Our campaign focused on driving brand awareness and conversion, while also telling a visually rich narrative that reflected the fun and playfulness of the brand.