Piquing consumers’ interest with a fresh new look & feel
BRAND IDENTITY • BRAND POSITIONING • COPYWRITING • DIGITAL BRAND STRATEGY • TOV DEVELOPMENT • E-COMM
Pique Life is a wellness company that produces clean, conscious, and delicious solutions for the modern world.
Our team was tasked with creating a completely new digital brand identity and e-comm site that reflected the premium and scientific nature of Pique Life.
I led the charge in crafting the brand positioning, communication pillars, and tone of voice. I was also tasked with providing new copy for the upgraded site.
