The Many Faces of a Paloma

Palomas are one of the most versatile and delicious cocktails that you can make with tequila. But in the United States, margaritas still reigned supreme in popularity, and we wanted to change that perception for good.

For World Paloma Day, we launched a social campaign that personified palomas, highlighting their multidimensional characteristics and wide range of flavor profiles. The campaign was also supplemented with mouthwatering recipe cards, so our audience could easily try them at home.