Transporting bourbon enthusiasts to Kentucky via voice AI
EXPERIENTIAL • COPYWRITING • UX WRITING • UX STRATEGY
When the global pandemic hit, everything shut down and people were stuck at home. So we decided to create Campari brand’s very first voice-activated tasting guide for Amazon Alexa and Google Home, bringing the whiskey tasting tour to our audience. The virtual tasting guide is voiced by the legendary Wild Turkey distillery family — the Russells — and a hidden Easter Egg cameo by Matthew McConaughey.
I helped write the (70+ page) script, collaborating extensively with UX designers, developers, and the Voicify team to create a seamlessly guided experience from start to finish. It was a great way to drive interest in American Whiskey while speaking to a new audience of tech-savvy consumers.
