Transforming tequila stories into unforgettable memories

SOCIAL CAMPAIGN • PRODUCTION • COPYWRITING • ART DIRECTION • SOCIAL STRATEGY

For National Tequila Day, our team was tasked with creating a social campaign that cemented 1800 as an authority of taste — both in life and in tequila. I was responsible for leading the creative team through concepting, pre-production, production, and post-production.

Collaborating extensively with creative strategists, we discovered an insight that everyone has some sort of memory associated with tequila — whether it’s taking the first shot at a dive bar or celebrating a life milestone with loved ones. So we tapped 3 local tastemakers and tequila fans to create a series called “Tequila Memories”, capturing their intimate and cherished stories.