One-of-a-kind-kibble for your one-of-a-kind dog
BRAND IDENTITY • COPYWRITING • DIGITAL STRATEGY • TOV DEVELOPMENT
Tailored makes it easy to personalize your dog’s kibble, unleashing their best with every bite.
I helped develop a digital brand voice that’s (dog and human)-friendly and warm. I also worked with a creative team to hone the digital strategy, working together to come with a digital experience that’s intuitive yet unexpected.
