Come f*ck me pumps, without the f*cking pain
BRAND IDENTITY • COPYWRITING • DIGITAL STRATEGY • TOV DEVELOPMENT
F.Major is a heel brand that marries European craftsmanship with an innovative insole for a sleek, come-hither silhouette. I helped out with developing a brand voice that’s irreverent, bold, and elevated to reflect the $300 price tag. I also worked with a designer to hone the digital strategy, working together to come up with a digital experience that’s unlike anything else online.
