Celebrating World Paloma Day with a branded texting hotline

SOCIAL CAMPAIGN • EXPERIENTIAL • SOCIAL STRATEGY

Margaritas might be the most popular tequila-based cocktail in US, but palomas are just as refreshing and delicious, a perfect drink to kickoff summer.

I led a team of copywriters, art directors, designers, and creative strategists to create a branded texting hotline for 1800 Tequila — 1800 PALOMA HOTLINE — that guides users through recommended paloma cocktail recipes, tips, tricks, and much more.