Hijacking a timeless classic
SOCIAL CAMPAIGN • COPYWRITING
The JBL Boombox is a modern twist on the iconic original made famous by hip hop culture. To promote JBL’s take on the speaker, we hijacked another timeless classic — the dance off. Hosted by celebrity choreographer WilldaBeast, we put out the call online for dancers of all stripes to join our digital dance off.
Received Gold Distinction in YouTube Presence for the Shorty Awards.
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