Launching the Most Refreshingly Spicy Tequila of Summer
PRODUCT LAUNCH • BRAND DEVELOPMENT • SOCIAL STRATEGY • COPYWRITING • ART DIRECTION
1800 Tequila just dropped the official tequila of the summer — 1800 Cucumber & Jalapeño — and we were tasked with making a big splash on social. For the launch of the new product, we wanted to capture the refreshing, adventurous spirit of the drink and juxtapose it with a lil' extra 🔥. So we leaned into the fun and social outdoor occasion of pickle ball and produced assets that felt fresh & authentic.
1800 Cucumber & Jalapeño
1800 Cucumber & Jalapeño
We staggered the launch on social to optimize product awareness & conversion. First, we gave the bottle the spotlight it deserves, focusing on the ingredients and mouthwatering flavor. Following the launch on paid and organic socials, we kept the excitement around the new product going by focusing on cocktail recipes, lifestyle assets, and other aspirational & educational content.
